The Challenge
B2cJewels operated on a legacy platform unable to scale with their catalog growth or support modern SEO architecture. Slow load times and poor mobile experience were costing conversions.
What Silkman Built
A full Shopify Plus migration with custom theme development, structured product taxonomy, and a technical SEO overhaul targeting high-intent jewelry keywords across 40+ categories.
300% traffic growth
4.2× conversion rate
#1 for 40+ keywords
Our Approach
How we delivered it
- 1
Audited legacy platform and mapped full product catalog migration plan
- 2
Built custom Shopify Plus theme with jewelry-specific product display (360° views, certificate integration)
- 3
Implemented schema markup, canonical structure, and faceted navigation SEO
- 4
Launched with A/B tested checkout flow — 4.2× CVR improvement within 90 days
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