The Challenge
GoldKindBuyers was over-reliant on paid search in an extremely competitive NYC precious metals market. High CPCs were eroding margins with no organic presence to offset costs.
What Silkman Built
A comprehensive local SEO and content strategy targeting high-intent "sell gold NYC" and "diamond buyers Manhattan" keyword clusters, supported by technical on-page optimization and review acquisition.
220% organic traffic
40% lower CPA
Top 3 rankings
Our Approach
How we delivered it
- 1
Conducted full keyword gap analysis against 12 NYC competitors
- 2
Rebuilt site architecture around local intent clusters and neighborhood targeting
- 3
Launched monthly content program covering gold pricing, appraisal guides, and buyer FAQs
- 4
Implemented Google Business Profile optimization and review funnel — 220% organic lift in 6 months
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